Columbus Yachts unveils its new graphic identity, an evolution that goes beyond the concept of a mere product. Columbus Yachts is more than just a brand that makes Owners’ dreams come true; it becomes a gateway to endless possibilities, a source of inspiration, a travel companion in the realm of imagination, and a guide to creating something truly unique.
True luxury is the ability to create what no one has ever imagined.
Our new identity reflects this philosophy. Columbus Yachts is not just a brand but a catalyst for ideas, a reflection of what has yet to be conceived, an entity that can take shape through inspiration. Columbus Yachts stimulates clients to explore, compose and reinvent, transforming each project into an unprecedented creative experience
The new logotype carries a profound meaning: each “wake” evokes an experience, a journey, an innovation, an improvement. Many paths lead to one great brand: Columbus Yachts.
Let yourself be inspired.
Inspiration is at the heart of the creative process, one of the most fascinating and mysterious aspects of humanity. It originates in an instant as an idea taking shape in our mind, still undefined yet already exciting. At Columbus Yachts, we take such episodes very seriously: every one of our creations is the result of a constant pursuit of emotions and innovation.
Inspiration is everywhere: in beauty, sounds, shapes, memories. Nobody has ever discovered where the idea that changes everything stems from. Consequently, the new Columbus Yachts website includes a dedicated exploration section: an inspiration wall filled with images, videos, sounds and music.
Let’s envision an interactive space, a compelling visual narrative that goes beyond simply showcasing products, transforming them into sources of inspiration, capable of evoking emotions and stimulating creativity. Each yacht will no longer be just a set of technical specifications but a story to live, an idea to imagine and bring to life.
With this new identity, Columbus Yachts confirms itself as the reference point for anyone seeking more than just a yacht: for anyone eager to create something extraordinary, never seen before.
Columbus Yachts – The world of unprecedented luxury www.columbusyachts.it